


You can select a product to go to the individual product details page or directly to the retailer's website to learn more about it. If you’re not interested in the products shown, you can dismiss this feature by tapping Close. If you tap a product, you’re taken to the watch page, where you can view details about the product in the engagement panel. The product shelf will show products that the creator has tagged in their video. If you’re on a mobile device, a product shelf may surface below content in your search results, watch feed or home feed. If you select Shopping, it will display the tagged products. Shopping may show on the watch page of some videos, Shorts, and live streams indicating that at least one product has been tagged. If you’re in one of these locations, you can browse and buy the tagged products. Some creators can also tag products from other brands in their YouTube videos, Shorts and live streams. Learn more about the policies that govern your purchases. You can then browse and buy the creator’s products and official merch from the retailer. When you select one of their items from YouTube, it will open that item in a new tab on the retailer website. The shopping button in long form videos, Shorts, or live streamsĬreators can work with one of our supported platforms or retailers to display their products, like official branded merch, on YouTube.Video descriptions with store description links.The product shelf below or next to a video or live stream.Eligible creators can showcase their own products on YouTube in: If you’re in one of the available locations, you can support some of your favorite YouTube creators by shopping for their products. You can then select the item again to go to the channel’s official store and buy an item. Select the URL to get a preview of the items directly on YouTube, while the video plays. Store description linksĪ creator can include a URL link to their store in their video’s description. You can view a creator’s Store tab on their channel homepage. A creator may also pin products during their live streams to highlight them further.Ĭlassic and Immersive players for live streams Channel storeĪ channel’s store tab shows all products currently shown on the product shelf. A list of products the creator has tagged in their content will surface, with links for you to buy from their store. To buy or learn more, click the shopping button or select Shopping. While watching content, you can browse featured products. View products from a video, Short, or live stream Creators can also manually select specific items to display in the product shelf for their entire channel or video. Review the price of items on the retailer website before purchasing.īy default, the order of displayed items is automated based on various factors, such as price, popularity, and availability. Note: You may get charged in a foreign currency, and the amount you pay may vary based on foreign currency exchange rates and bank fees.
